Tobacco consumption and indoor tanning are both known health hazards so why do people engage in the risky practices? One reason may be the advertising similarities of both industries. In a recent observational study investigators found that the same tactics used by the tobacco industry to promote cigarette smoking were used by the indoor tanning industry to promote indoor tanning. The tactics used were:

  • Downplaying health concerns by emphasizing new “healthier” products, for example
  • Appealing to a sense of social popularity convincing consumers their social standing will rise
  • Emphasizing the calming or relaxing effect of their products
  • Targeting specific groups like women and teens
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